Justin Bieber Is the New Face of Balenciaga

Fresh from dropping its new Runner sneaker, Balenciaga has unveiled its latest campaign starring the one and only Justin Bieber. Typically, Demna Gvasalia steers away from celebrity endorsement (or at least working with them), often opting for something much more dystopian such as putting characters into a videogame for Fall 2021 or exploring the realm of deep-fakes.Despite this, Bieber fronts the Katy Grannan-shot campaign alongside the legendary French actress Isabelle Huppert and various othe...